17 Apr How to Communicate Inside a Company (Part 2)
Hello Dear Readers,
As promised I’m posting the second part of the post ” How to Communicate Inside a Company”.
This second post is about the REASONS WHY you have to communicate inside the four walls of the building you walk in everyday.
Why is it important to communicate inside the company?
1. A good communication for strong unity
Before being a lucrative entity, a company is a place where humans – as workers – spend nearly 65,000 hours in their life. The company is a physical place (offices, war rooms, etc.) where humans, as workers and colleagues interact. It’s a stage where everybody plays a specific part. Besides, a company is not only a physical place, it’s also an abstraction: a name, a project, a charismatic entrepreneur. A company doesn’t generate natural interactions between humans. Therefore, to make workers comfortable, it’s important to have a good communication.
Indeed, thanks to a good communication, they can understand the company’s policy, what they are working for. To follow with the theatrical analogy, the communication in a company is like the scenario in a play. It helps people knowing exactly what they do and what the other do. It also explains the story, namely: the company’s project. If well informed, workers are more committed and it’s admitted that the more a worker is committed to its company, the more efficient he is.
Nonetheless, communication is both useful and dangerous tool. Indeed, humans have never been as informed as they are right now. Information can be reassuring for it provides keys to understand the world in its complexity. It can also be very scary if these keys are not given with the explanation of the mechanism. On Internet, one can find a lot of information, contradicting each other. To avoid misunderstanding, it’s better to give a complete and trustful information. If a company explains carefully and clearly its decisions, they will be more accepted. Thus, the key point for communication is to have both information and explanation.
Moreover, and paradoxically, non-employment has strengthened the expectations of the workers. Indeed, before the big economical crisis and the massive non-employment, workers were less qualified and had few interrogations about their work. Nowadays, non-employment forced everybody to develop specific and valuable skills. They are more polyvalent, more open-minded and, therefore, more demanding. They want a strong adhesion to the company’s project. For this reason, this project has to be well defined and well explained to the members of the company.
2. Communication to make people closer
In a globalized world, big companies can’t afford to stay stuck into their national boundaries. A lot of big companies tend to be transnational, with workers coming from all around the world, with their own culture, their own language. In this respect, companies have two options: they can have a specific approach, with a communication adapted and differentiated, depending on the country. The second approach is more universalistic since it consists in creating a common message, a mythology. Employees are asked to believe and to join this mythology.
Another aspect is the development of the telecommuting. Both Internet and the high prices of the rents convinced the employers to encourage their employees to stay at home. Therefore, without direct and physical contact, a good communication is crucial. The words have to be carefully chosen to avoid the waste of time and to increase efficiency.
What do you think about these info?? Did you find them useful??
I really hope you did!!!
In the next days I will post the third and final part of the post. This time we will reach the core part of the topic — HOW TO COMMUNICATE!!!
Smile and Stay Tuned!!! 😉