19 Apr How to Communicate inside a Company (Part 3)
Here I’m to delivery the third and last part of the post “How to Communicate inside a Company”.
In this section as anticipated we reach the core of the subject: The KNOW-HOW of communication.
Enjoy the post and share your thoughts with me!!!
How to communicate ?
A. From the company to the workers
First, it’s important to define what concerns ‘communication’. A company is not supposed to deal with all the subjects. Concerning the societal issues, the French sociologist A. Touraine distinguishes two main models: The first one is the British model. It can be seen as a holistic model since it proposes to integrate the society’s issues into the company’s debate. A company should reflect society and, when possible, take care of its problems. Communication is very important since it’s the way to trigger debate inside the company. The second model is called the Japo-californian model. The societal debates must be kept away from a company. The only purpose of a company is to product. In this respect, communication mainly aims at focusing on the company’s goals. Whatever model is chosen, a company has to stick with it. It’s impossible to mix both. Concerning the ‘internal’ issues, it’s up to the managerial staff to decide what employees should know and what is not important. When selected, this information can be transmitted through different ways: – Major information (merging, new CEO etc.) will be publicly announced – Intermediate information (New product) will be announced directly to the people concerned. For the non-directly concerned persons, an e-mail will be sent. – Personal information (raises, mutation) will be directly announced (one-to-one meeting)
B. Between Workers
Communication does not only concern a company-employees relation but also the relations between employees. Two points have to be detailed: the hierarchical relations and the interrelations between workers. First, the communication can help the managerial staff to make itself perfectly understood. The words used when a task is asked have to be carefully chosen. The deliverables expected from the employees must be perfectly expressed by the superiors. Doing this, there are less corrections. A good communication when giving the tasks increases efficiency. Second, between employees, a good communication can lessen tensions and misunderstandings.
C. The main axis for a good communication
An important stress has been put in the past decades upon the importance of having a good communication between colleagues. A company is, first and foremost, a social entity, composed by men coming from different backgrounds, with different codes. That’s why the company has to create its own message. There is no “ready to go” solution since it depends on the size of the company, the segment of work and the national or international character of the company. Despite the specificities, we can point out some major elements that could constitutes the basis of a good communication:
The company has to create its own message
- . To do so, it’s important to determine exactly what is the state of the market in the company’s sector and what the concurrent offer. The company must show its difference.
- 2) It’s important to
share this message with the employees
- .Moreover, the higher the position of the worker is, the stronger his adhesion to the message should be.
- 3) Every new employees must be given – before starting – a two or three days formation in which they will learn about their future work but also the company’s philosophy. Employees must believe in the product or service they sell and must be proud of the philosophy of their company.
Rewarding is important
- . Communication is not only about words but also about facts.
- 5) A good employee must be rewarded by raises and promotions.
Ingratitude is the main enemy of communication
Well, now you know the basics in order to create a nice and efficient environment at your work place.
Why don’t you try to make our ideas in practice and see if they work!?