14 Mar LSL MANAGEMENT TIP #26 Create the best LinkedIn profile in 5 minutes
Dear readers, We all know how important is right now to have a good quality, standing out LinkedIn profile. No matter the position you occupy presently, the network is the channel everyone is using to find talents or connect to target audiences.
If you want to discover how to attract clients or HR managers using LinkedIn, it’s critical to understand what your ideal audience on that particular platform wants… and what they don’t.
For instance, they’re not interested in reading an online version of your work résumé. They do want to know, as quickly as possible, who you are, what product or service
you provide, and how that product or service can help them achieve their goals. They also have to know how to take next steps to working with you, so they are going to be frustrated if you don’t place your contact information in some strategic places.
Here we provide few easy and fast tips how you can improve your profile and make it work for you the best possible way and in order to do that you must adhere to these two core tenets: Speed and Clarity.
The fastest way to ensure you deliver on those two key elements is to think about one simple reality: How most of us tend to consume content online.
Even as you’re reading this post, you’re likely flicking along on your phone or scrolling on your laptop, scanning and moving fast, stopping only when something stands out and grabs your attention. Your ideal customer is doing the same.
Best of all, the entire process should take less than five minutes.
The copy-and-paste template for generating Leads on LinkedIn.
(Note that I use ALL CAPS for sections like “WHAT I DO” and “WHO I WORK WITH” to help those headers stand out, since LinkedIn, as of this writing, doesn’t allow you to use bold or italic text on your profile page.)
WHAT I DO: I help [MY TARGET AUDIENCE] achieve [THEIR TOP GOAL] by providing [MY PRODUCT or SERVICE].
WHO I WORK WITH: I partner with [TARGET AUDIENCE or INDUSTRY TYPE] including:
[Insert Bulleted List of Job Titles, Industry Names, Client Types, etc.]
WHY IT WORKS: When you partner with [MY COMPANY NAME], you get the most efficient, effective, and affordable [PRODUCT or SERVICE] that [TARGET AUDIENCE] are looking for right now.
WHAT MAKES ME DIFFERENT: [Answer that question! What makes you unique/different/better than similar vendors or competitors? XYZ years of experience? Certifications/Patents/etc.? Something else?]
WHAT OTHERS SAY: [Copy and paste two-three testimonials in this area. Make them specific to the product or service you’re offering or the industries you’re serving. Focus on the results clients got from using your product or service. Include the full name of the person and his or her company to give your testimonials more legitimacy.]
HOW IT WORKS: [Explain how your process — “we start with a free evaluation, we do an analysis of your website’s SEO rankings,” etc.]
READY TO TALK? Feel free to connect with me here on LinkedIn, drop me a line at [EMAIL ADDRESS], visit me online at [WEBSITE URL] or call me directly at [PHONE NUMBER].