30 Apr Sustainability in Fashion & Hospitality
A Reality or Illusion?
We absolutely cannot deny the requirement and the urgent need for the implementation of sustainable practices across all industries and our day-to-day lives. You must have been aware of every business and initiatives talk about Sustainability and developments as part of their KPI’s and why not!
可持续性问题 – 它是什么？
To simply put; it is the measures taken to avoid further depletion of natural resources and maintain an ecological balance. It meets the need of the present without compromising the ability of future generation to meet their needs.
Why does sustainability become such an integral part of businesses these days, especially in the fashion and luxury industry? Well, for one thing, it’s an undeniable fact that the fashion industry produces massive pounds of textile waste.
Adidas, the German sportswear giant, has recently made a running shoe that’s 100% made from recyclable materials as part of their pledge to use only recycled plastic by 2024. In 2016 too, the brand had collaborated with Parley to make shoes out of recycled ocean plastic and in 2019 this team up is expected to produce 11 million pairs.
Fast fashion also puts pressure in the life cycle of a garment and the measures taken in its production.
Hence, if you are a fashion enthusiast you need to know about the movement of Fashion Revolution
Their campaigns like #Imadeyourclothes, an attempt to find who actually makes your clothes thus instilling the sense of empathy and humanity to the clothes we wear. The campaign had 533 million impressions online in 2017. Such movements are also an attempt at making fashion more sustainable and hence a luxury, as fashion has always been used as a mouthpiece for art and revolution!
这项活动就像#Imadeyourclothes 一样，试图找到真正真正制作衣服的人，从而给我们穿的衣服注入同理心和人性。 该活动在2017年线上有5.33亿次展示。此类活动也是为了让时尚更具有可持续性，从而成为奢侈品，正如时尚一直被用作艺术和革命的代言一样。
Fast fashion brands like Zara and H&M have also taken stands and made sustainable innovation at the forefront of their brand strategies.
H&M collects your old clothes, recycled material, and recyclable fabrics too!
Using sustainable methods in industries not only escalates further quality in products but also gives an option of exploring alternatives in our sources. There will eventually come a time when our human race would have exhausted every kind of natural resource available to us.
Sustainability is slowly but surely finding its footing! Paris, the fashion capital of the world, is said to lead sustainable fashion by 2025 and become the fashion of the next generation.
Even the hospitality and tourism industry is not far behind. The legendary 3-star Michelin chef Alain Ducasse, is also making some of his restaurants sustainable in terms of the food cycle, cooking, etc.
即便是旅游业和酒店业也不甘落后。米其林三星传奇厨师，Alain Ducasse 也将他的一些餐馆制定成可持续发展模式。
Hotel industry adopts ways to meet the standard of Leadership in Energy and Environmental Design(LEED) aiming to provide a better environment as well as to meet the requirements of consumers.
Some LEED-certified luxury hotels like ITC Bengaluru, Hotel Mocking Bird Hill, and Banyan Tree amidst many more have taken the initiative of being forward in terms of sustainability, zero waste consumption and pledging towards a green revolution.
一些获得LEED认证的豪华酒店，比如ITC班加罗尔，Hotel Mocking Bird Hill和悦榕庄等，在可持续发展，零浪费和承诺绿色革命方面都采取了积极行动。
Sustainability is no longer a matter of tall claims or illusion! It is soon going to be a constructively implemented luxury across all industries – the key ones being the fashion and hospitality