Sustainability in Fashion & Hospitality

Sustainability in Fashion & Hospitality

A Reality or Illusion?

Fashion & Hospitality industries pledge for sustainability & the world’s crawling towards it, how much are we aware of the need of the hour? Read on!

Sustainability is the current need of the hour of our generation and important for effective management.

可持续性是我们这一代人当前的需要,并且对于有效的管理至关重要。

We absolutely cannot deny the requirement and the urgent need for the implementation of sustainable practices across all industries and our day-to-day lives. You must have been aware of every business and initiatives talk about Sustainability and developments as part of their KPI’s and why not!

我们绝对不能否认,所有行业以及我们日常生活中对于可持续性做法的要求和迫切需要。你肯定已经意识到了,每一个行业和计划都在谈论可持续性,并且将其作KPI发展的一部分,所以为什么不呢!

The question of sustainability- what is it?

可持续性问题 – 它是什么?

To simply put; it is the measures taken to avoid further depletion of natural resources and maintain an ecological balance. It meets the need of the present without compromising the ability of future generation to meet their needs.

简单来说,这是为了避免进一步耗尽自然资源和维持生态平衡而采取的措施。它既满足了现在的需要,同时又不损害下一代满足其需求的能力。

Why does sustainability become such an integral part of businesses these days, especially in the fashion and luxury industry? Well, for one thing, it’s an undeniable fact that the fashion industry produces massive pounds of textile waste.

为什么可持续发展如今成为企业,尤其是时尚和奢侈品行业不可或缺的一部分?首先,不可否认,时尚业会产生大量的纺织废料。

Off late, there have been many brands that have made its voice loud and heard in their efforts of leading a sustainable way forward.

最近,有许多品牌在努力引领可持续发展中发出了自己的声音。

 

Adidas, the German sportswear giant, has recently made a running shoe that’s 100% made from recyclable materials as part of their pledge to use only recycled plastic by 2024. In 2016 too, the brand had collaborated with Parley to make shoes out of recycled ocean plastic and in 2019 this team up is expected to produce 11 million pairs.

德国运动服装巨头阿迪达斯最近制造了一款100%由可回收材料制成的跑鞋,这是他们承诺到2024年开始,只使用可再生塑料的一部分。2016年,该品牌还与Parley合作,用再生海洋塑料制作跑鞋。到2019年,这个团队将预计生产1100万双。

Fast fashion also puts pressure in the life cycle of a garment and the measures taken in its production.

快消时尚业给服装的生命周期和生产中的措施带来了压力。

Hence, if you are a fashion enthusiast you need to know about the movement of Fashion Revolution

因此,如果你是一个时尚爱好者,你不妨了解一下时尚革命运动。

Their campaigns like #Imadeyourclothes, an attempt to find who actually makes your clothes thus instilling the sense of empathy and humanity to the clothes we wear. The campaign had 533 million impressions online in 2017. Such movements are also an attempt at making fashion more sustainable and hence a luxury, as fashion has always been used as a mouthpiece for art and revolution!

这项活动就像#Imadeyourclothes 一样,试图找到真正真正制作衣服的人,从而给我们穿的衣服注入同理心和人性。 该活动在2017年线上有5.33亿次展示。此类活动也是为了让时尚更具有可持续性,从而成为奢侈品,正如时尚一直被用作艺术和革命的代言一样。

 

Fast fashion brands like Zara and H&M have also taken stands and made sustainable innovation at the forefront of their brand strategies.

像是Zara和H&M这样的快消品牌也同样表明立场,将可持续发展创新作为其品牌战略的前沿。

H&M collects your old clothes, recycled material, and recyclable fabrics too!

H&M同样也收集你的旧衣服、再生材料和可回收面料。

Using sustainable methods in industries not only escalates further quality in products but also gives an option of exploring alternatives in our sources. There will eventually come a time when our human race would have exhausted every kind of natural resource available to us.

在工业中使用可持续方法不仅可以提高产品的质量,还可以在已有资源中寻找替代方案。总有一天,我们人类会耗尽我们可用的自然资源.

Sustainability is slowly but surely finding its footing! Paris, the fashion capital of the world, is said to lead sustainable fashion by 2025 and become the fashion of the next generation.

可持续性发展正在缓慢却坚定地找到它的立足点!作为时尚之都,巴黎将在2025年引领可持续时尚,成为下一代的潮流。

Even the hospitality and tourism industry is not far behind. The legendary 3-star Michelin chef Alain Ducasse, is also making some of his restaurants sustainable in terms of the food cycle, cooking, etc.

即便是旅游业和酒店业也不甘落后。米其林三星传奇厨师,Alain Ducasse 也将他的一些餐馆制定成可持续发展模式。

Hotel industry adopts ways to meet the standard of  Leadership in Energy and Environmental Design(LEED) aiming to provide a better environment as well as to meet the requirements of consumers.

酒店业采用符合能源与环境设计领导力标准(LEED)的方式,旨在提供更好的环境以及满足消费者的需求。

Some LEED-certified luxury hotels like ITC  BengaluruHotel Mocking Bird Hill, and Banyan Tree amidst many more have taken the initiative of being forward in terms of sustainability, zero waste consumption and pledging towards a green revolution.

一些获得LEED认证的豪华酒店,比如ITC班加罗尔Hotel Mocking Bird Hill悦榕庄等,在可持续发展,零浪费和承诺绿色革命方面都采取了积极行动。

It is time that we become more conscious in our consumption and procurement, as only then we will leave a beautiful and healthy planet to the future generations.

在消费和采购中我们应该更加小心,只有这样我们才能让下一代体验这个星球的美丽。

Sustainability is no longer a matter of tall claims or illusion! It is soon going to be a constructively implemented luxury across all industries – the key ones being the fashion and hospitality

可持续性不再是遥不可及的未来甚至幻想!它将要成为所有行业,尤其是时尚酒店业建设性的核心。

 

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