Course Introduction

IFA Paris’s Luxury Brand Management MBA allows students to pursue postgraduate education entirely taught in English in Istanbul and Paris. This unique course allows students to build career skills and gain a full understanding of all aspects, opportunities and challenges of working in the luxury and fashion industry today. Istanbul as the most strategic location for all kinds of trades connecting the east and the west, while Paris as the world’s undeniable luxury and fashion capital is the perfect location for such a course.

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[one_half_last]With the growth in the luxury business, the skills required to manage a luxury brand has become more specific and specialized.

This multidisciplinary course will explore the unique factors involved in building and maintaining a luxury brand in the competitive global environment and covers a wide range of modules including consumer psychology, emerging markets in luxury, luxury buying and merchandising, luxury retail management, international negotiation strategy, luxury distribution, as well as many other luxury business modules.

During this course, students will have the opportunity to work on industry sponsored projects in cooperation with international brands, attend fashion events, listen to guest speakers, and visit leading brands’ stores, design studios and factories.

By bringing together a diverse, international group of students, IFA Paris gives students the opportunity to gain a global perspective on fashion.[/one_half_last]