LUXURY TRAINING

Luxury in its new context is the enjoyment of the best in life.

Introduction to luxury training

If a company decides to offer a training program to its employees, it is because the company would like to develop employees toward long-term career goals that can also promote greater job satisfaction. A more satisfied employee is likely to stay longer and be more productive while on your team: Learning and upgrading employee skills makes business sense.

 

Training is essential for knowledge transfer. It’s very important to share knowledge among your staff. If only one person has special skills, you’ll have a tough time recouping their knowledge if they suddenly leave the company.

Our luxury trainings:

Luxury Concept

What does the luxury concept actually encompass? What are the essential attributes of this category of so-called ‘luxury’ items’? This module provides a platform to explore the idea of luxury, its conception, its influences and historical positioning. We also investigate on the reputation of luxury brands: based not only on the quality of the service provided, but also on their staff; the way in which the brand’s representatives greet, serve and advise their customers. In today’s luxury industry, it is essential to know how to get the best from your employees. For this very reason luxury attitude provides insight into the development and implementation of luxury brands ‘Service Strategy’.

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Benefits

• In depth understanding of what “luxury versus prestige” means
• The origins of the concept of luxury, its past, its present
• The changes luxury encounters from one generation to another in the perception of its consumers and addicts
• What makes us all willing to take part of this “glamour world”

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Content

• The Concept of Luxury
• The History of Luxury
• Luxury and Society
• Luxury Product
• Luxury in the Market

Luxury Selling

Key learning and description of session

Luxury consumer focus doesn’t end with the product itself but rather extends towards the dream that comes along. Therefore ‘selling luxury’ rhymes with memorable shopping experience enforcing the emotional connection of the client to the brand itself. This module provides you with the competencies required from a sales person in order to be called “value merchant”, the one who sells the value rather than the product.

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Benefits

• A Skill Called “Empathy”
• Etiquette & Manners
• From Good to Great
• Improve Your Personal and Professional Image
• Acquire Knowledge About Sophistication and Luxury
• Empathize With Your Client and Establish Emotional Connection
• Introduction to Luxury Sale Cycle
• Increase Your Clients’ Satisfaction
• Double Your Sales Results With Right Attitude and Up-Sell

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Content

• What Happens in a Luxury Environment That Makes it Unique?
• How do You Build Customer Loyalty That Can Last for Decades or even a Lifetime?
• What is the Link Between a Luxury Creation and the Person Dreaming of Owning It?
• How Can You Give Added Value Compared to the Competition?
• How Do You Go About Up-Selling or Cross-Selling In a Luxury Environment?
• How Can You Take Advantage of Customer After Sales Service Situations?
• How Can Approaches Such as Using Silence and Observation Play an Active Role in the Sales Process?
• What Are Customers Really Shopping for When They Visit a Luxury Boutique?

Luxury Attitude

Key learning and description of session

Where prestige is perceived as a knowhow, luxury is more perceived as comfort, beauty and sumptuous lifestyle. There are 3 distinctive style of luxury that can be summed up as: Iconic, experiential and Intellectual.

Although distinct, all three have a converging point that we call “Luxury Attitude”.

People working in the luxury lifestyle business should have a unique mindset of pleasing, pampering, providing unique and memorable experiences to the “customers”. This training has been designed as a “Vision Enhancement” project that basis itself on the undeniable fact that a stretched mind will never return to its original shape, thus an employee with an enhanced vision will exceed the expectation of the customer.

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Benefits

• Welcome to the Club Approach
• Sales Cycle
• Emotional Tune in With Customer
• Profile value merchants

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Content

• Grasping Luxury Mindset
• The Essence of Manners
• Global Habit and Etiquette Tips
• The Art of Elegance
• Being Your Personal and Professional Best
• Service and Retail Focused Luxury Attitude
• Emotional Connection With the Consumer
• Luxury Customer Psychology
• Profile Value Merchants

Luxury: Dining Etiquette and Social Graces

Key learning and description of session

Luxurious brands are a dream world and people want to be part of it. Your employees belong to a prestigious elite and they should feel they are the core, the essence of the brand. Brands in the luxury industry stand for sophistication and prestige; all the employees contribute to deliver this idea of the brand to the world. Employees are your best ambassadors. In order to fulfill this role they should know their clients’ lifestyle and feel at their ease in all situations. Only in this way they can understand the needs of the clients and serve them.
The brand is made of people, and as they cover such an important role for the company they should be trained to achieve successfully this goal. It is important they know how to behave in business situations, especially during social events like business dinners.

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Benefits

• Understanding of Table manners
• Understanding of the differences between Eastern and Western Culture
• How to behave in Formal Occasion
• Self-esteemed

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Content

• Heritage of Table Etiquette and Social Graces
• Western Table Manners
• How to behave as Ambassador of TAG HEUER in social occasion

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